Masterclass Title: Sustainable Tourism Practices
Organized by: ISD-EPLO in collaboration with CoastalPro
Date: Tuesday 29th April 2025
Time: 11:00 - 13:00 CET / 12:00 - 14:00 Greek time
Format: Online
A European Maritime Day in My Country event

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Keynote Speakers

• Mrs. Debbie Richardson, Sustainable Leader at Oman Sail
• Mr. Allard Marx, CEO, AETHIC
• Mr. Spyros Kouvelis, Board Member, EU Mission Restore our Ocean and Waters / Director, Institute for Sustainable Development - EPLO
• Mr. Konstantinos Galatsopoulos, SCK
• Ms. Christina Deligianni, CEO, Verimpact / Policy and Programs Director, Institute for Sustainable Development - EPLO
• Mr. Konstantinos Triantafillis, General Manager, Minhaus

The presentations will be followed by a panel discussion, and a Q&A.

Background and Rationale

In the context of the EMFF-funded project, CoastalPro, the Institute for Sustainable Development - EPLO and its partners will be organizing a two-hour masterclass on sustainable tourism practices, featuring an introduction to Sustainability and ESG, a presentation on Branding and presentations by and discussion with prominent industry figures from coastal tourism.

The objectives of the webinar include:

This two-hour masterclass, organized under the EU-funded CoastalPro project by the Institute for Sustainable Development – EPLO and its partners, aims to raise awareness, build capacity, and encourage knowledge exchange around sustainable tourism practices in coastal regions.

The event will serve as an introductory platform for tourism professionals, local stakeholders, and businesses to explore:

• Core principles of Sustainability and ESG (Environmental, Social, Governance) as they apply to coastal tourism;
• Effective branding strategies that align with sustainability values and enhance the appeal and competitiveness of coastal destinations;
• Real-world insights and practical experiences shared by leading figures from the coastal tourism industry, providing participants with concrete examples and inspiration;
• An interactive discussion, fostering dialogue between experts and participants to explore challenges, best practices, and collaborative opportunities.

The masterclass supports the broader goals of the CoastalPro project to promote environmentally responsible, socially inclusive, and economically viable coastal tourism, in line with EU Blue Economy and Green Transition objectives.

Agenda (120 Minutes)

Moderator: Marina Deligianni, Training and Community Manager, Institute for Sustainable Development, EPLO

11.00 – 11.05 CET | Welcome Remarks
11.05 – 11.15 | CoastalPro Project Intro by Odysseas Spyroglou, Project Coordinator, CoastalPro

Sustainability & ESG in Tourism

11.15 - 11.20 | Mission Ocean by Spyros Kouvelis, Board Member EU Mission Ocean - Director Institute for Sustainable Development, EPLO
11.20 - 11.25 | Introduction to Sustainability and ESG by Christina Deligianni, Policy and Programs Director, Institute for Sustainable Development, EPLO
11:25 – 11:30 | Q&A Session

Sustainable Practices in Tourism

11:30 – 11:40  | 10 min presentation by Debbie Richardson, Oman Sail
11.40 – 11.50  | 10 min presentation by Allard Marx, AETHIC
11.50 – 12.00  | 10 min Panel discussion
12.00 – 12.10  | Q&A Session

Branding, Strategy & the Future of Coastal Tourism

12.10 – 12.20 | 10 min presentation by Konstantinos Galatsopoulos, SCK
12.20 – 12:40 | 20 min presentation by Konstantinos Triantafillis, General Manager, Minhaus
12.40 –12.50 | 10 min Panel discussion
12.50 – 13.00 | Q&A Session